Notes on lightweight
product analytics.
Practical writing on event tracking, funnels, self-hosting, and how early-stage founders actually use product analytics.
Indie Hacker Analytics Setup: From Zero to First Insight in 30 Minutes
A no-fluff indie hacker analytics setup. The exact stack, the 5 events to track on day one, and how to read your dashboard in 60 seconds without becoming a data engineer.
- 7 min
Self-Hosted Analytics: When It's Worth It (and When It's a Trap)
A practical guide to self-hosted analytics for founders. When self-hosting Plausible, PostHog, or Umami pays off, the hidden costs nobody mentions, and when a managed alternative is the right call.
self-hosted analytics product analyticsRead - 8 min
7 Amplitude Alternatives for Founders in 2026 (That Won't Slow You Down)
A founder-friendly breakdown of 7 simple Amplitude alternatives. Compare pricing, setup time, GDPR readiness, and which tool fits early-stage teams best.
Amplitude alternative product analyticsRead - 8 min
SaaS Activation Metrics: The 7 Events Every Product Should Track in Week One
A practical guide to SaaS activation metrics. The 7 events to instrument in week one, how to spot your activation moment, and how to fix a broken activation funnel.
activation metrics product analyticsRead - 7 min
Product Analytics for Founders: The Minimal Stack to Ship Faster
A practical guide to product analytics for founders and indie hackers. The 6 events to track first, how to build no-SQL funnels, and how to avoid over-engineering your stack.
product analytics foundersRead